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Are you for real or just creating a marketing campaign?

Do your values actually represent who you are and what you value?

Many companies state values that are, well, obvious. It’s essential that your values represent you and what you stand for, not simply what’s already implied.

We will discuss some examples of excellent company values and not so good values in this week’s episode. We’ll share suggestions and tips on how you can create better values for you and your company in a way that your customers, culture, and employees will understand and be able to identify with.

LINKS:

• http://www.daphne-scott.com
• @daphnescott